Question About LinkedIn and Companies You Have Worked For

How do you handle the Experience section of your LinkedIn profile when there is more than one name for your company in LinkedIn?

Ex: I worked for Maersk Inc. However, there is also a Maersk Line. Some of my recommendations come from Maersk Line. I have been including both companies in my experience, but this looks extremely unprofessional. This is true with more than one company on my profile. In some instances the names are not even close because the parent company's name is completely different.
You can check my profile to get a better understanding.

Anyone have this problem as well?

Thanks and God Bless,

G

Dear G:

From my standpoint, the name of your company, parent company and any subsidiaries with that root name (Maersk) is so unusual and distinctive, that it would not have raised an eyebrow at all. There are many companies such as Proctor & Gamble that have many brands under them that are totally different than the P&G name. If would not be unusual if you were in a position where you had visibility by these other entities, you might get a recommendation from one or more of these related companies that do not bear the same name as the actual entity you work for.

Moreover, I have been recommended by vendors, suppliers, ad agencies and others affiliated with companies for whom I've worked. The main thing is that they thought I was worthy of their recommendation and took the time to write one. If a prospective employer ever has a question about what my relationship was to these individuals at these other companies, then it's easily explained. I believe this would be the same in your case.

Another thing that sometimes occurs (especially in today's economy and it is prevalent in certain industries such as financial services), is that one company acquires or merges with another or as was the case with the company I work for, spins off from another company. More specifically, I worked for Cardinal Health for over three years, left, and after five years, returned. This was a "feather in my cap" and looked good on my resume, as this demonstrates that my prior employer valued my work enough to rehire me. Then Cardinal Health spun off to form CareFusion. Early on, it had no brand equity as it was newly-formed. Although it is a market leader today, I still note the original name (in a parenthetical like this) after "CareFusion Corp." so that it is clear that I was rehired.

Bottom line ... from my perspective, it does not look unprofessional or suspicious in any way. It may provoke a question from time to time, but I believe that you can easily address that. The important thing is to get as many recommendations from as many different types of work relationships (supervisor, head of department, peers, vendors, subordinates, co-workers, etc.) as possible.

I hope this helps put things in context and has ameliorated any concerns you have.

M2

Giving, Getting and Leveraging Recommendations (Audio Link)

For those who would need a little help with this topic, take a listen ... I think this audio file runs about 30 minutes, so you may want to have it play in the background as you exercise, do chores or are otherwise engaged. My hope is that you glean at least one good, actionable idea from the time you invest in tuning in.

http://surkanstance.blogspot.com/2009/12/job-search-tales-how-to-get.html

What to Do When Your Reference Sources are NOT on Linkedin

Dan asked, “If I ask for recommendations, will that tip off my currently employer that I am looking?”

(My response)
That’s always possible. I recognize that some may see a recommendation and think, "Hmmmm ... Dan must be thinking about leaving," but Linkedin is not just a social networking site that people consult when they are out of work or seeking work. It's a business networking site, and more and more, it's becoming commonplace to see recommendations for folks who are actively employed. The more this happens, the fewer eyebrows will be raised when they see one. Of course, each person must determine what they are comfortable with.

If you pursue recommendations, it’s a REALLY good idea to get recommendations from different disciplines (e.g., types of colleagues from other departments, ones that address different strengths that each candidate brings to bear, etc.) as well as different levels of current/former colleagues. I also added "current" because many people wait to leave a company to get references, but I say, "Strike while the iron is hot!"

Here’s one other comment from another of my Linkedin group members that may be helpful:

Agostina wrote, "Marissa, I agree that recommendations are very appreciated by employers in today’s job market where skills and qualifications for candidates are getting higher day by day. Thus, recommendations can make the difference when choosing talent. There´s a very interesting site that I recently discovered for the mere purpose of recommendations (both for getting recommended and endorsing others). Here´s the link: http://www.linkedin.com/redirect?url=http%3A%2F%2Fmeritbuilder%2Ecom%2F&urlhash=S5zM "

Good luck, and I hope this helps you with your recommendations.

More Advice for Those Having Difficulty Securing Linkedin Recommendations

As a follow up to my blog on Linkedin, I have received several questions that likely apply to others, so I am posting them here to further help the job seeker community.

Theodora stated, “There are firms that do not permit their employees to link in via their office computers, and there are firms that do not permit their employees to give written recommendations. Is there a way to overcome this?”

(My response)
Yes, I know of a number of firms who do not permit employees to access Linkedin or other sites on company computers. I also have worked for companies who do not permit employees to provide references in writing. This is a great question to pose to the other members her, or to your outplacement firm. In terms of helping to beef up your references on Linkedin, consider getting references from peers, employees who may have reported to you or others in the organization with whom you’ve worked well and who respect your work. For now, get as many written and on electronic Linkedin references as you can from others. For now, my advice insofar as getting those on Linkedin who are not permitted to provide written feedback, is to work around this by securing these references for later on in the process. For those who cannot provide references in writing, have them provide a telephone reference when you are in final-round interviews.

Another idea is to take excerpts of positive emails you’ve received from co-workers (or a few of the most favorable emails, themselves) from these individuals and craft one document with these excerpts. Many folks send me resumes and a few have begun to attach reference lists which contain "sound bites" from Linkedin and written letters of recommendation. Why not just capture some comments that were not specifically intended as recommendations, but which provide insight into your work ethic, ability to be a team player, etc. Doing this will likely address the employer’s need. I would also suggest that you proactively put a Reference List together of names, titles, phone numbers and email addresses (for those permitted to comment in writing) of ALL references and at the appropriate time (if possible), offer it to employers early on while at live interviews.

Good luck!

Sam asked, “How/where do I ask for a recommendation through Linkedin?”

(My response)
Perhaps the outplacement firm you are going to or someone in your network there or outside of it can explain it in a step-by-step fashion, but if you click on recommendations on the left-hand side, you can access "Recommendations" through the side navigation menu. You can also go into your profile, click on a job, and then click through the list of those you worked with at a particular company. You then can ask those you select to recommend you. Just be sure that before you ask for a recommendation, that you are within the job/company at which those you are requesting recommendations from worked with you. As a third alternative, on the bottom of Linkedin, there is a "Learning Center."

Dona asked, “Similar question as Sam’s request: How do you post a recommendation that was emailed to me...and post to public profile page. Where on my LinkedIn profile is this section located? Thank you, in advance, for your assistance in answering this question.”

(My response)
In my view, the quickest way is through the Linkedin “Learning Center" for your question (or to network with someone at the outplacement firm from which you are receiving services or others in your network who may be able to walk you through the process).

Also, if those who wrote recommendations are members of Linkedin already, just send them the paragraph that they wrote and ask them if they would submit it formally through the Linkedin system. If you think they need a little encouragement to compel them to do so, copy and past my discussion that addresses the "Importance of Recommendations on Linkedin ... and How to Get them."

Linkedin Recommendations: How to get them when none (or few) of your contacts are on Linkedin

In order for a profile to be deemed complete in Linkedin, it must have a minimum of three recommendations.

I was just asked this question.

“Those who have managed me or I have done business with are not on Linkedin! It is terribly frustrating for me to look at my profile and see it is incomplete. I have searched names dating back to 2001 of people I have worked with or sold to in the past and I have 0 results. If I had former associates that were on Linkedin I could have plenty of recommendations. Unfortunately I can't. What advice do you have in this situation?”

Here’s my two cents on this …

My first suggestion is to get their email addresses and invite them to join Linkedin. Linkedin is a business networking site, and is not just for job seekers, so it is beneficial for them to join.

For those social-network hesitant types, I'd call or email each and let them know that you're in the midst of a job search, and indicate the growing importance of recommendations. If they are open to writing one, ask them to email their recommendation to you so that you can post it and others to your public profile page. BE SURE TO GET THEIR PERMISSION TO POST SUCH REFERENCES ON YOUR LINKEDIN PROFILE FIRST, as your public profile is searchable and indexed by Google. This means that anyone searching your reference's name in a browser search bar will see their recommendation. If they respect your work, it's likely most if not all will not have an issue with this. MAKE SURE YOUR REFERENCE UNDERSTANDS THAT THEIR NAME AND TITLE WILL BE REFERENCED UNDER ANY RECOMMENDATION THEY PROVIDE. For example: "Andrew is a seasoned medical devices sales professional ... Marissa Marsala, Former Director of Marketing, Work/Life Benefits."

Another suggestion is to prepare a running list document of all recommendations received to date and attach it to your resume submissions.

Try these two suggestions. If you or others need more or if others have other ideas, they or I will add to this discussion thread.

The Importance of Linked Recommendations & Tips to Get Them

More and more, employers and search firms are turning to Linkedin to “separate the wheat from the chaff” and improve their chances of hiring someone who will be successful in a job. In addition to checking for common contacts on a job seeker’s Linkedin profile, they are beginning to rely more on Linkedin recommendations to get additional “insurance” when making a hire. In fact, if you look closely, a growing number of job postings state that candidates with X number (fill in the blank) of Linkedin recommendations will be more strongly considered. If you do not have eight to ten recommendations, (ideally one to two from each employer, and ideally from the person to whom you reported and either a colleague partner or subordinate), you need to “get busy!”

For those out of work, their self esteem may understandably have "taken a pounding," but it's important to center yourself and remember who you've been professionally. Think about the many obstacles you've overcome and the many successes you've contributed to. Also, reflect about which skills and experience you possess that are "head and shoulders" over others in your arena. Once you've done that, it's time to think about who you've worked with who has respected your work, your work ethics, skills, or has enjoyed partnering with you. Make a list and send them a request to write a recommendation. If you need them to focus on a specific area, ask them if they are comfortable writing a recommendation that focuses on X strength, XX strength, or XXX strength. In other words, suggest some things they may be able to write about you that are important for those in hiring capacities to know about you. This gives others a better idea of what to focus on, and helps you support your credentials.

To ease into a request for a recommendation, you might consider the following:

"I am in the process of exploring job opportunities, and wondered if you would be comfortable writing a brief recommendation for me. If you are open to this and have time, it would be great if you could focus on some of the skills that I am trying to leverage, namely, my X skills, XX background, or my XXX industry experience.

Many thanks, in advance,"

For those who are uncomfortable asking for a recommendation, try this:SELECTIVELY provide recommendations on an unsolicited basis for those with whom you've enjoyed working or otherwise have interacted professionally, and whose work you respect. There's nothing like getting a recommendation to make someone's day, and often, if a recipient feels similarly, they may write a recommendation for you, as well. It's best not to expect someone for whom you've written a recommendation to reciprocate in return, but if they opt to "return the favor," it's always a welcome gesture, and will help build your online credibility and reputation. So go ahead, make someone’s day!I hope these tips prove to be helpful in building your repertoire of recommendations.