This is a decent article that stresses the direct route to networking inside a company (meaning, be clear about what job you are after and ask for contacts who can get you close to that job, and when you are connected to them, use a direct approach.).
Although this approach has merit and may “be the shortest distance between two points,” I subscribe to a less direct route (as stated in my " A Great Networking Strategy That Can Really Open Doors" post. You might try both approaches and see which yield you more connections. My sense is that a less direct approach will yield more meetings and/or phone conversations, but the quality of the meetings may be less focused than a meeting with someone who can directly link you to the right hiring manager. Also, a direct approach may make you come across as too aggressive or even desperate, or may otherwise discourage others from speaking with you. Of course, there are pros and cons to each approach, so if you try either, please feel free to circle back and let us know what you find!
If you are among the multitude of understandably discouraged job seekers out there, the article's author (Mathison) articulates some specific, productive steps you can to get you motivated:
“Write down what positions you’re looking for and you’re qualified to do.
* Figure out the possible titles of those positions.
* Figure out the titles of your potential managers.
* Come up with a list of 50 companies you’d consider working for, even if they have no listed jobs available.
* Make a list of 100 people you know, everyone from relatives to former colleagues.
* Connect with each person on the list individually, not with an e-mail blast, and find out if they know anyone at the 50 companies you identified that might hold a position you’ve targeted above.”
Click here to view this article: http://www.msnbc.msn.com/id/32691443/ns/business-careers/page/2/
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