Q. Where do I find companies in San Diego that are small to mid-sized? What are best ways to find a marketing manager, associate manager opportunity? What are trade or prof. orgs to find opportunities? (Stacy)
A. You've asked a number of questions, so let me start by offering the following, and let others on this group also add their perspective. We are lucky in that we even have other coaches on this site! The bottom line is that there are numerous ways to accomplish the things you've asked about:
HOW DO YOU TARGET COMPANIES BY SIZE?
Using the library can open your eyes, doors and opportunities. Some great reference sources are:
ReferenceUSA (online searchable database of US companies that allows you to sort records and export and download information.) You can access this from the comfort of your own home if you have a library card that has a barcode on it. Simply go to the appropriate library that corresponds to your card such as www.carlsbadlibrary.org, and log in by entering that number. This will open up a world of tools including searchable databases under "Research." You can sort companies in many ways and even export them to an Excel spreadsheet by category. (You can download MORE files and information if you do your research at the library vs. home. Be sure to bring a flash drive or CD-ROM to export information/files from such sources.)
San Diego Business Journal Book of Lists (Top business listings by business category. The new edition for San Diego was just released! Other areas should check with their libraries to see if they have this resource. Orange County, CA and Los Angeles, for example do.)
Standard & Poor’s Registry of Corporations, Directors and Executives
Southern California Business Directory & Buyer’s Guide
Thomasnet.com (listing of companies)
There's also Hoover's, Edgar Report and Dun & Bradstreet, so ask the librarian if the library has a subscription.
If you need help, a reference librarian can help you.
WHAT ARE THE BEST WAYS TO HONE IN ON MARKETING JOBS?
Depending on who you ask, the answer may vary, but I would say that if you go to specialized sites and join specialized Marketing LinkedIn groups, that's one of your best bets.
Many job sites are free while others like www.MarketingLadders.com charges a fee. For the job levels you mentioned, you can simply search Google for specialized marketing job sites. Many such jobs are also on other aggregator sites such as www.indeed.com, www.simplyhired.com and www.oceanjobamatic.com.
TRADE OR PROFESSIONAL ORGANIZATIONS?
There are many, and even some here in San Diego Imarketers, SDDMA, etc. They both have meetings in town. There's also AMA: American Marketing Association, and they hold events. Speaking of events, go to the "More" bar in LinkedIn and click on "Events" and then type your zip code and "Marketing," "Social Media" or other keyword to get a sense of the organizations holding meetings in the area.
Many organizations also have groups here on Linked In or even have a FaceBook page. Take a look at some of the groups I've joined and ones that other Marketing folks have joined. You will also note that some are professional organizations. (Those in different professions can review the LinkedIn profiles of those whose careers are similar to theirs/the one they wish to pursue to determine some of the best groups for them to join.)
I hope that others will chime in as well, but this should get you started.
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