Great Job Seeker Resources to Fine Tune Their Dream Job Search

Q. Where do I find companies in San Diego that are small to mid-sized? What are best ways to find a marketing manager, associate manager opportunity? What are trade or prof. orgs to find opportunities? (Stacy)

A. You've asked a number of questions, so let me start by offering the following, and let others on this group also add their perspective. We are lucky in that we even have other coaches on this site! The bottom line is that there are numerous ways to accomplish the things you've asked about:

HOW DO YOU TARGET COMPANIES BY SIZE?

Using the library can open your eyes, doors and opportunities. Some great reference sources are:

ReferenceUSA (online searchable database of US companies that allows you to sort records and export and download information.) You can access this from the comfort of your own home if you have a library card that has a barcode on it. Simply go to the appropriate library that corresponds to your card such as www.carlsbadlibrary.org, and log in by entering that number. This will open up a world of tools including searchable databases under "Research." You can sort companies in many ways and even export them to an Excel spreadsheet by category. (You can download MORE files and information if you do your research at the library vs. home. Be sure to bring a flash drive or CD-ROM to export information/files from such sources.)

San Diego Business Journal Book of Lists (Top business listings by business category. The new edition for San Diego was just released! Other areas should check with their libraries to see if they have this resource. Orange County, CA and Los Angeles, for example do.)

Standard & Poor’s Registry of Corporations, Directors and Executives

Southern California Business Directory & Buyer’s Guide

Thomasnet.com (listing of companies)

There's also Hoover's, Edgar Report and Dun & Bradstreet, so ask the librarian if the library has a subscription.

If you need help, a reference librarian can help you.

WHAT ARE THE BEST WAYS TO HONE IN ON MARKETING JOBS?

Depending on who you ask, the answer may vary, but I would say that if you go to specialized sites and join specialized Marketing LinkedIn groups, that's one of your best bets.

Many job sites are free while others like www.MarketingLadders.com charges a fee. For the job levels you mentioned, you can simply search Google for specialized marketing job sites. Many such jobs are also on other aggregator sites such as www.indeed.com, www.simplyhired.com and www.oceanjobamatic.com.

TRADE OR PROFESSIONAL ORGANIZATIONS?

There are many, and even some here in San Diego Imarketers, SDDMA, etc. They both have meetings in town. There's also AMA: American Marketing Association, and they hold events. Speaking of events, go to the "More" bar in LinkedIn and click on "Events" and then type your zip code and "Marketing," "Social Media" or other keyword to get a sense of the organizations holding meetings in the area.

Many organizations also have groups here on Linked In or even have a FaceBook page. Take a look at some of the groups I've joined and ones that other Marketing folks have joined. You will also note that some are professional organizations. (Those in different professions can review the LinkedIn profiles of those whose careers are similar to theirs/the one they wish to pursue to determine some of the best groups for them to join.)

I hope that others will chime in as well, but this should get you started.

What Recruiters Want From Job Seekers

As a part-time recruiter, I look for very specific things - the vast majority of which is overtly stated in the posting while other things are less tangible and more difficult to articulate or quantify. Professionalism, presentation, good writing skills and genuine interest are also a measure of whether the individual will be the right fit for the job and company culture. I'd also like to "piggyback" on this notion and add a few points.

Candidates should also clearly identify the skills, knowledge and experience they bring to bear when communicating to search firms (which answers the question, "Why should I consider you as a serious candidate?"). In addition, candidates should clearly outline what positions they are targeting, their desired salary range, desired industries and desired geography.

I will hasten to add that receive many resumes and am surprised by the number that do not make the effort to include an introduction, but rather, simply attach their resumes and rely on the search contact to decide these things. This comes across to many recruiters as an impersonal "assembly line approach," lazy or otherwise does not portray the candidate in the best light. This results in the candidate being set aside for not investing the time and energy to demonstrate genuine interest in that opening by matching their skills to the job opening or job type. In short, the candidate has wasted an opportunity to put their best foot forward (and this may have future repercussions if that candidate plans to apply to other jobs).

I also have observed that some candidates do not understand how to work with search firms. Many jobs are posted as "Confidential" or simply advertised as blind (without divulging the employer's identity) due to a variety of reasons. Most times, a search firm is contingently engaged, meaning that they do not get paid by an employer unless they successfully place a candidate. Unlike retained search firms that get paid regardless, contingent search firms "protect" the anonymity of the employer as their livelihood depends upon it. I have had two prospective candidates ask me where the job is located and who the employer is just this past week. I have also had candidates apply to or otherwise contact a company once they've learned who the employer is. A few did so innocently, yet, this can create issues as many employers will not touch that candidate if their is a lingering question about whether they came directly or first learned of the position through the search firm. Some employers have excellent relationships with their search partners and want applicants to come through that channel while others want to save money and have the internal resources and time to sift through resumes and screen candidates. Many candidates do not understand this. As a general rule, although employers prefer to save money, some simply do not have the bandwidth to cope with the onslaught of resumes, even if they start out thinking that they can. I am frequently brought in as a consequence of this.

Lastly, candidates should bear in mind that not all search firms or employers have the most updated version on Microsoft Word. They attach documents such as .docx formats that cannot be opened by many. With the deluge of resumes received, most employers and recruiters will not take the time to circle back with such prospective candidates. This simple tip can help keep candidates in the game.

I hope this assists the many jobs seekers out there to best position themselves to land their next great job ... sooner than later!

AARP Best Employers for Workers Over 50

Note: (They also have a list for the best Healthcare Employers for those over 50)
http://www.aarp.org/work/employee-benefits/info-09-2009/Best_Healthcare_Employers_2009.html



AARP Best Employers for Workers Over 50
http://www.aarp.org/work/employee-benefits/best_employers/

2009 Winners from: AARP September 2009


1. Cornell University
2. First Horizon National Corporation
3. National Institutes of Health
4. The YMCA of Greater Rochester
5. National Rural Electric Cooperative Association
6. S. C. Johnson & Son, Inc.
7. Massachusetts Institute of Technology
8. Stanley Consultants
9. Brevard Public Schools
10. George Mason University
11. City of Glendale, Arizona
12. Securian Financial Group
13. Deptartment of Veterans Affairs, Veterans Health Administration
14. Nevada Federal Credit Union
15. Pinnacol Assurance
16. Oklahoma City University
17. Intuitive Research and Technology Corporation
18. Blue Cross and Blue Shield of North Carolina
19. DentaQuest
20. Adecco Group North America
21. Manheim
22. Commonwealth of Massachusetts - Executive Branch
23. Lee County Electric Cooperative
24. Virginia Commonwealth University
25. GlaxoSmithKline
26. The Aerospace Corporation
27. ACUITY
28. Harvard University
29. Pepco Holdings, Inc.
30. F.E.G.S. Health and Human Services System
31. San Antonio Lighthouse for the Blind
32. Horizon Blue Cross Blue Shield of New Jersey
33. University of Pittsburgh
34. Solix Inc.
35. Avis Budget Car Rental, LLC
36. S&T Bank
37. Michelin North America
38. Pearson
39. Corinthian Colleges,Inc.
40. FCCI Insurance Group
41. Hanson Professional Services Inc.
42. Union Bank
43. MEI Technologies, Inc.
44. Intel Corporation
45. FINRA
46. Winston-Salem Industries for the Blind, Inc.
47. Georgia Department of Human Resources
48. Express Employment Professional
49. Prestige Services, Inc
50. University of St. Thomas

What advice would you offer on breaking into the Medical Device Field ... particularly, a sales job?

I get this question at least once every few weeks. Here's my take: If the job seeker is not on Linkedin, s/he should join immediately if not sooner! The second action item I'd suggest is to join relevant "medical devices" and "healthcare" or "health care" groups on Linked in. Many groups have job boards where jobs appear there and no where else. Also, for those in sales, you need to proactively put yourself out there and sell yourself. I realize there's a thin line between promoting oneself and being too aggressive, but someone with good sales skills will find that balance. Selling yourself in this market is likely one of the hardest sales you'll make, but there are jobs out there, and someone has to get them. Why not you?! As for the medical devices field, while I do not want to discourage anyone, I think job seekers should be realistic and remain flexible. It's a bit easier in this market to get an entry level job, but the seasoned ones are going to those with experience, and the market is flooded with qualified and over qualified folks. The timing is not right to break into this field unless it's an entry-level spot. The timing may be better in a year or so. There are a number of companies that have training programs, and that likely will be your best bet other than networking and getting someone to refer you internally. I cannot recall specifically, but there are a few well-publicized websites that you can subscribe to. You can, of course, do a Google search. There's a dedicated industry site: http://www.medicaldevicesalesjob.com/ and another is medrep.com that often lists companies that have training programs in addition to ore seasoned jobs (job seekers can subscribe to this website alert). Check the separate post here on the best Medical Devices/Life Sciences URLs. There are some great links there. Hope this helps. What do others think?

7 Steps to Take When Considering a Career Change

Check out this recent article: 7 Steps to a Career Change:

http://internsover40.blogspot.com/2009/10/7-steps-to-career-change.html

Here's my take:

Some excellent insights. I agree with the idea of looking before you leap and like the ideas offered, and especially agree with the idea of attending trade shows. In addition, check out Linkedin or ask your network of friends and family of they know of someone in the industry who may actually be in that role (doing the job) or close enough to the job to chat with. Offer to meet them for coffee. It will be worth the cost of treating them. Each time I've networked, I've gotten good tidbits of information, even if it did not ultimately lead to a job, itself. I also enjoyed the networking experience and have kept up with many of those I have networked with in the past, and vice versa. In many cases, I've reciprocated over the years. THAT'S what it's all about. I believe you can never know too many people.

In terms of guarding against transitioning into industries that may be a "fad," I also think that using the Bureau of Labor Statistics to see evidence of where the jobs/industries are going (shrinking or growing) is a great way to gain insight. The article mentioned this source, but not in terms of using it for this purpose, so I thought I'd punctuate this point.

Getting a job as a volunteer in a professional organization for the industry you are interested in or if possible, in the industry itself (e.g., if you want to go into nursing, you might volunteer to be a candy striper or otherwise help out at a hospital or clinic), was another great suggestion. Another way to get into an industry is to intern if you are enrolled at a college that offers internships. Some will allow you to intern for credit, while others will pay you. It's a great way to see a company "from the inside out," make contacts and also gain insights about the industry/company to assess whether it is a fit. Moreover, it could help land you a job once you finish your program. This has often been the case, as the employer also is evaluating whether you could be a fit for THEM down the line.

I also agree with the idea of putting it on paper. My grandma always told me to "Write it down," and it would be clearer. Also, there are some statistics that demonstrate that you are more likely to follow through if things are they are memorialized on paper!