Aside from
using Wordle.com and similar sites, what can you to best ensure that you have
the right keywords to attract recruiters and employers to your LinkedIn page
and resume?
There are
two ways that I know of to do this on LinkedIn:
The first
way is to simply go to the Skills & Expertise area (the section where
people endorse you) and add a skill and note what suggestions pop up that may
have higher appeal.
The other is
to go to the last tab across the top navigation ("More") and click on
"Skills & Expertise."
After the page loads, type in some words that you are considering and
watch the bar graph to the right populate!
Analyze whether it will help you to add that word or term and compare it
against other words/terms that are suggested on the left side. Pick the word/term that is being used the
most to find folks with your skills.
Remember
that aside from these tools, you can use Word Cloud technology (www.ToCloud.com
and www.TagCrowd.com) in two ways:
1. Copy and paste
3-5 job postings into one word cloud window and see what the most frequently
used words that employers are seeking and they will visually appear larger
relative to other words that appear in those documents. Then, copy and paste your resume in a second
window and compare what words you are missing.
2. You can
also analyze the keywords used in a SINGLE job posting and compare it to your
resume to see if there is a
match between your resume and the job to which you
are applying. (For employers who use automated resume soring software, this
exercise may help you to score high enough to remain in the "call
back" pile.
You know
what they say “An ounce of prevention is worth a pound of cure,” and this
applies to doing your homework to ensure that you are using all of the most
marketable keywords you can Comparing
this beforehand may make all the
difference between you getting a call to be interviewed or not.
Happy
keyword researching!
M2
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